Media & Community Relations
Media Relations is a key component of a marketing and communications strategy for most organizations, and is worth investing time and resources to ensure you have high quality materials. I can help to create:
- News releases
- Press kit materials
Most importantly, I can help develop a strategy for getting the word out about your announcement or event in your own communication channels.
Preparation is also important, especially for content of a sensitive or controversial nature: I am experienced in issues management, and can prepare internal and external Q&A documents to assist your senior spokespeople, as well as speaking points and messaging to help navigate media interviews.
Community Relations can include a wide variety of activities, such as social media and web marketing, event marketing, and advertising and promotions, all with the goal of building strong relationships and partnerships with fellow community members. I can help your organization build relationships with all the right contacts at:
- Local government offices
- School boards
- Leaders of educational and health care institutions, arts and culture organizations
- Charities and community service organizations
I can give your communications efforts a better chance of succeeding and receiving widespread support from allies in the community.