Writing & Copy Editing
The right copy can make or break a marketing initiative, even with the best graphic design and top visual placement. Writing is one of the most important aspects of any business or organization, but it is also one of the most time-consuming. It can be tricky to find exactly the right phrasing for an ad, or the best flow for a story, when you’re juggling many other business concerns.
You may need help in finding the best voice for your organization, nailing the appropriate tone or personality online, or creating messaging that will attract your target audience to meet your strategic goals. I have nearly a decade of experience in professional writing for large and small organizations, for both internal and external audiences, and can assist you with drafting or polishing text for a wide variety of projects.
- Newsletters and e-blasts
- Annual reports
- Community stories
- Website copy
- Brochures and ad copy
- Blog posts
- Social networking posts
- Media kits and press releases
With a Master of Arts in Journalism, I am well-versed in news-style writing, but also have many years of experience with writing for marketing purposes and corporate communications. I have especially enjoyed writing stories about the beneficiaries of non-profit organizations, such as Right To Play International and North York General Hospital Foundation, and news updates about the positive initiatives undertaken at institutions like Trent University.